May 30, 2015

PAUL RAND EVENT

Special event: Design Within Reach in San Francisco is hosting a presentation about Paul Rand on June 10th. Rand was a leading force in modern graphic design, helping to define form, function, and corporate identity with his logos for IBM, UPS, ABC, Morningstar, Westinghouse and many others. The special event will feature design pros Bob Aufuldish, Eric Heiman, Stewart McKee, and moderator Michael Carabetta (Chronicle Books). 6-8PM. RSVP to sfassistants@dwr.com. Spy Vibers in New York can visit the Paul Rand exhibit at the Museum of the City through September 7th, 2015. Below: Rand's seminal text on graphic design, Thoughts on Design, reprinted last year by Chronicle. Enjoy!


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