Amidst the news that Oasis has (at least temporarily) split, is the recent spring launch of a fun creative project by Liam Gallagher in the form of a new fashion line for men called Pretty Green. The current front page item on the website is a cool Mod parka (limited run of 350) sporting Liam's logo patch and the copy: "Liam's got #1. Paul Weller's got #2. Which number will you get?" From Pretty Green: Pretty Green is an up-front, straight talking, classic clothing range owned, founded and designed by Liam Gallagher. The Pretty Green team is made up of key industry professionals. The clothing range, which is entirely 'limited edition', will include classic designs across footwear, denim, knitwear, jackets, trench coats, parkas, t-shirts, hats, scarves and accessories; all subject to Liam's final approval. "Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it cuz there's a lack of stuff out there of the things I would wear." -Liam Gallagher 2009
In the short promo films below, Liam talks about his passion for clothes and about the Mod movement and the Who film Quadraphenia as inspirations. As we reported earlier this summer, Paul Weller has also gone into clothing design. It's not a new phenomenon for musicians to cross over into fashion. A notable example is the Beatles' launch of their Apple boutique, which was in part set up as an enterprise to diversify and invest their income in response to the heavy 90% tax they were under at the time. The boutique quickly lost money and was shut down in an event where the public was actually invited to take away remaining inventory for free. Spy Vibe is a big fan of Mod style and of Liam and we wish him the best in his new project. Hopefully he'll have great fun and success working on future collections as well as success as the fantastic songwriter he's proven to be in the last seven or eight years.