August 13, 2015


James Bond fans around the world eagerly await the release of the new 007 thriller and Waterstones Piccadilly is holding a special launch event that sounds pretty thrilling itself! The new novel, Trigger Mortis by Anthony Horowitz (Alex Rider series), will be published in the UK on September 8th. In celebration of the release, and in conjunction with Anthony Horowitz's tour schedule, Waterstones has prepared an interactive experience to challenge readers with clues inside a pop-up exhibit space. Press release from The Book Bond and Waterstones below.


An interactive pop-up experience inspired by Anthony Horowitz’s new James Bond novel

To mark the publication of one of the most anticipated books of the year, an interactive 1950s style pop-up experience is being placed within Waterstones Piccadilly for one week only. There will be a costumed actor, secret codes and clues to solve, a hidden door leading to an antechamber (no spoilers here!), and mysterious phone calls… This is a truly unique experience for the public – Bond fan or no – which is the first of its kind.

  • Visitors will be transported back to the 1950s, Fleming’s heyday – the walls, shelves and tables will incorporate references to his books, to Bond, to Trigger Mortis, and to the time period; books about the Cold War, space travel and framed prints from the period, plus 50s TV footage
  • Participants who choose the Trigger Mortis challenge and successfully solve a series of clues, will find themselves inside the pages of the novel, in an antechamber hidden within the pop-up space
  • The pop-up will contain original Fleming material as well as objects once belonging to Fleming – including the book by Ornithologist James Bond, the namesake of our eponymous spy. Alluding to Trigger Mortis, there will be Hanafuda cards, Grand Prix posters, rockets, war memorabilia and much more
  • Produced by the team behind Les Enfants Terribles’ smash-hit immersive show Alice’s Adventures Underground, and the creative director behind Secret Cinema’s Back to the Future, TRIGGER MORTIS: UNLOCKING BOND is guaranteed to intrigue and delight customers
TRIGGER MORTIS: UNLOCKING BOND will be open exclusively to ticket-holders attending the publication launch with Anthony Horowitz on Monday 7th September, tickets for which are on sale through the Waterstones website, then open to the general public from Tuesday 8th September to Sunday 13th September. To browse the pop-up space is free, however to participate in the Trigger Mortis challenge, a copy of the book must be purchased.

Anthony Horowitz Tour Dates

Monday 7th September, 7.30pm - Waterstones Piccadilly. Tickets £18.99 including book, or £5 without. Refreshment included on arrival:

Join bestselling writer Anthony Horowitz on the eve of publication of one of the most talked about books of the year. Anthony will be in conversation with BBC Radio 4's Mishal Husain, reading from Trigger Mortis and talking about the challenge of following in the footsteps of the man he considers the master - Ian Fleming. Fans will not only have a chance to buy the book before anyone else and get it signed by the author himself, but be the first to experience the interactive pop-up experience built especially in Waterstones Piccadilly, and there for one week only.


Wednesday, 9th September, 7pm - 9pm - Manchester Festival, Central Library
Thursday, 10th September, 7pm - 9.30pm - The Roxy, Edinburgh 
Friday, 11th September, 8pm - 10pm - DLR Lexicon Library, Dun Laoghaire, Ireland

Below: French cover design for Trigger Mortis (via The Book Bond)

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