October 26, 2014

FERAUD MOD FASHION

Fashion Sunday Supplement: Agent Katharine Boyd (Mod Tales) uncovered additional ads for designer Louis Feraud's (1921-1999) campaign with Shimbo Fabrics. Thanks K for getting these on our radar! Feraud established his own fashion house based in Cannes in 1950. By the middle of the decade, he was dressing stars like Brigitte Bardot! In these Shimbo Fabrics ads from the late 1960s, viewers got to feast on a marvelous, almost Op Art interplay between the Mod outfit and black and white background illustrations. Can't get enough of those white thigh boots? There were many Feraud/Shimbo ads between 1968 and 1970 (additional samples herehere, and here). According to the Fashion Model Directory, his work often expressed a sunny, embroidered vibe inspired by South American culture, but these creations were still firmly rooted in Mod motifs of geometric patterns and cut-outs. Enjoy!





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